Business Referral |

Networking Goals – Have You Thought of This One?

June 3rd, 2011 |

Click on the image to find out more about Web Chemistry

When we invest time in the activity of business networking / referral networking, it’s important that we give some thought to exactly what we want to achieve as a result of that investment. Of course, the obvious goal is to gain referrals. However, there are some things we can aim for that can provide us with a far greater opportunity than simply receiving a referral for a specific piece of work.

In particular, I was thinking about the act of collaboration. Is it possible that we could take some of the referral partners that we’ve built great relationships with (and with whom we exchange referrals) and then collaborate with them to create something of even greater value?

I think so. And it’s something that I would encourage you to do, as well.

For example, I’ve been asked to speak at a seminar on the 8th June which is being held at Langstone Technology Park. It’s called ‘Web Chemistry‘ and it’s being organised by Raglan Tribe of Mindsheet Ltd and Mark Edmunds of ShootingBusiness.com.

I had the pleasure of meeting Raglan when I started the Fortress Fareham Chapter of BNI and I met Mark when I started the Uplands Eastleigh Chapter and they both became members of BNI after seeing the advantages. As their businesses are related, I introduced them and they’ve worked together in several ways since that time. In fact, I’ve worked with both of them, as well, and we’ve also become good friends.

The tag line for Web Chemistry is;

Discover how to secure High Value Clients online for your services ……… Even While You Sleep!

There are 6 experts speaking at the seminar, including Raglan, Mark and myself. The others involved are Roger Lamb of Action Coach, John Pemberton of the Disc Directory /Working Feedback and James Potter, the LinkedIn Man.

BNI has featured quite heavily in creating Web Chemistry. Roger is also a member of the BNI core group, Knights Winchester and John is very ably represented at BNI by Russell Herd. James is the only one without a direct connection to BNI, although, I believe that the rest of us met him through BNI. Certainly that’s true for myself, Raglan, Mark and Roger.

Click on the image to find out more about Web Chemistry

The fact is, Web Chemistry wouldn’t have existed without the collaboration of a group of people in related businesses (that all met through networking) that have recognised an opportunity that only exists by working together. And the potential that this kind of collaboration may produce is far greater than that provided through a typical referral – not that referrals aren’t very welcome, of course.

So, could you create opportunities for yourself and your referral partners by collaborating in some way? I suggest that you give it some serios thought.

In the meantime it’s worth taking a look at Web Chemistry, not only to see the result of this collaboration but you may also like to “Discover how to secure High Value Clients online for your services ……… Even While You Sleep”. Ssimply follow this link – but not before you take a quick look at this introductory video for Web Chemistry;